Download PDF Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Download PDF Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Download PDF Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

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Product details

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Audible Audiobook

Listening Length: 8 hours and 44 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: December 16, 2014

Language: English, English

ASIN: B00PJ8RC4U

Amazon Best Sellers Rank:

I hate to give this 1 star because the book is SO good. Ann Handley is amazing! BUT, Amazon is sending out a different book than pictured. I wrote the publisher and found out they are battling with Amazon because Amazon is sending out a lesser quality version of the book! The pages are incredibly thin and rip easily, the quality of printing is distorted. What gives, Amazon? Anyone else receive the brown book pictured here (instead of the white one as advertised?)

Writing has been my job and passion for twenty-five years, but I needed some "how to" advice that the author promised in her introduction: "... part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands." She delivers everything she promised and more.I found the author's style to be entertaining and insightful as well as practical. One mere example among hundreds is her formula for judging the impact of your writing: "Utility × Inspiration × Empathy = Quality Content." Her point: you have to perform well in all three areas; if you score a zero for any one of these factors... well, you can do the math.Part I reviews much of what I already knew about the process of writing. She covers not only the key steps in the writing process, but also offers detailed insights into refining and improving your copy. Part I contains great advice for people who don't know how to approach the task of writing, and it's laid out in a way that's easy to understand and remember.Part II, about grammar and usage, offers lots of "Do this" and "Don't do that" advice. If you're a good writer already, then you'll find this section a refreshing, funny reminder about all the ways that we can go wrong with words. But if you're not as good a writer as you'd like to be, you'll learn a lot about giving your language more impact and power.Part III is the briefest section, but with some powerful advice about crafting a great story.Part IV contains lots of practical advice about what to write and how to write it. You'll find lots of detailed suggestions, such as how to properly cite others' work within your own. I particularly liked her chapter entitled, "See Content Moments Everywhere," which will open your eyes to the opportunities all around you for interesting stories that will help your brand punch above its weight. (And that's just one example of 15 subjects she covers in this section.)But Part V – wow! It alone was worth ten times the price of the book. She gives point-by-point guidance for 13 different types of content that marketers create, such as blog posts, tweets, emails, headlines, home pages, infographics, and more. Nearly every marketer will learn something on every page of this section, no matter how experienced you are. I expect to return to this section again and again.Part VI concludes with a list of pointers to various types of tools and resources that writers will certainly find useful.With so many wonderful resources available to marketing writers today, especially content marketers, it takes a lot to stand out above the crowd. But in Ann Handley's "Every Writes," she delivers one of the most useful pieces I've seen.

Save yourself hundreds of dollars buying other books looking for the secret sauce to good writing. "Everybody Writes" by Anne Handley is the one book I would keep if forced to give up all but one of the twenty five to thirty books I own on the topic of writing. "Everybody Writes" sits on my desk next to William Strunk's "The Elements of Style" within an arm's reach of my keyboard.Looking through the praise pages of "Everybody Writes" I was awed by the content creators that heap gushing praise for the book and author. It's a Who's Who of the best content creators of the day, David Meerman Scott author of "The New Rules of Marketing and PR" and Brian Clark who sits atop the Copyblogger empire and Jay Baer President of Convince and Convert are just three of the heavy hitters who love this book.I am not a heavy hitter, I struggle to find my voice and distill a story down to its essence. During my reading of "Everybody Writes" I found myself putting it down and sitting at my keyboard testing Handley's suggestions. I've tested some (to early to have adopted all of them) and they work if you are willing to put the time in. There is no shortcut for putting your fingers to the keyboard or pen to paper. You just have to do it.I encourage anyone who writes for pleasure or profit (or hopes to write for profit) to buy this book, turn off the T.V., radio, computer, etc. and just read "Everybody Writes" from beginning to end. Then go back and read it again extracting the strategies and tips that resonate to you. The responsibility to be a good writer then lies with you. The tools have been given to you, sharpen them daily and see how your writing improves.This is the most practical, readable, and enjoyable book on writing I've read.

A tremendously helpful guide to creating written content. I am a graphic designer who also writes. I was looking for something to help improve my writing skills, especially in the world of online content creation. Everything overlaps these days and writing skills are incredibly important in so many areas of work. This is a very insightful, informative and humorous read that kept me going and encouraged me in my skills. I even learned some things about graphics, like the best pixel dimensions for a social media post. This is a book that I have already referred to four or five times since I finished it about a month ago. It is near my desk now because I am working on improving a friend's LinkedIn profile. Yes, there's information about that in this book too. In short, I enjoyed reading this book and it probably will remain not too far from my desk to refer to time and time again.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content PDF
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content PDF

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content PDF

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content PDF

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content PDF